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  • ‘The Fearful’ by Somerset Mills: creativity on a budget

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    Belinda Vesey-Brown

    On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in ‘creativity on a budget’. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought “The Fearful” to life as part of the Anywhere Theatre…

  • The beauty of Brand Loyalty

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    Belinda Vesey-Brown

    Happy committed customers with repeat business should be everyone’s goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing customers have been reassured. You can strengthen brand loyalty…

  • Harbour Bridge closes as a result of a bold communication effort

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    Belinda Vesey-Brown

    Sydney commuters were thrown into chaos this morning when the Sydney Harbour Bridge closed due to a protester. The 38-year-old ex-military man climbed to the top of Australia’s iconic bridge in bold and highly disruptive attempt to protest against the Department of Community Services. He unfurled painted banners that read “Plz help my kids” and…

  • Can you really trust your Google search or Facebook feed?

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    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…

  • New heights in interactive ads: Range Rover’s Being Henry campaign

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    Belinda Vesey-Brown

    Interactive advertising has come a long way, there’s more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were at school? Making decisions that influenced the outcome of…

  • Annie Leibovitz – beyond the image

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    Tanya Heading

    Today, anyone can be a photographer. But I think it still rings true that a special few have ‘an eye’ for it. I’ve particularly enjoyed watching the successful career of Annie Leibovitz, a renowed photographer to the rich and famous, who made a name for herself with magazine giant Rolling Stone. Her eye for photography…

  • The perfect real life paintings of Robert Brownhall

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    Belinda Vesey-Brown

    Q Weekend Magazine recently featured the story “Shot on Site” which is about Brisbane born and educated painter Robert Brownhall. This story immediately drew my attention as I was very taken by the pictures shown of his work. His subjects are mostly office towers, bridges, suburban houses and skylines that form the backdrop of our…

  • PR Disaster of the Year Winner: Vodafone!

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    Belinda Vesey-Brown

    Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone…

  • When fashion & technology collide: Burberry’s Beijing Show

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    Belinda Vesey-Brown

    I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…