Viral Campaigns
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To goo, or not to goo? That’s Cadbury’s eternal question
Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…
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Using social media to build a brand
Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it…
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Road safety campaign with a difference
We’re all too familiar with the road toll and the impact that serious traffic accidents have on families across the country. We are constantly hearing messages from the police and government urging drivers to take care, slow down and rest when tired while driving. Along with this, we have become accustomed to the “scare tactics”…
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You’re the best chef in the Redlands winner announced
You may remember an article I wrote about the LJ Hooker ‘You’re the best chef in the Redlands‘ competition back in November. The competition, based on a nominate, vote, win premise, drew to a close yesterday resulting in one very lucky winner. Wellington Point local Ainsley Aitcheson was crowned the ‘Best chef in the Redlands’…
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2010’s best viral videos
The only kind of “viral” we like to share and experience at Brio, is the viral ad/campaign! With social media taking over a lot of advertising space these days, it’s a given that viral advertising is only growing more popular amongst brands and consumers. Why? Well, the best thing about viral advertising is that it…