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  • Creativity versus Your Smartphone Addiction

    Creativity versus Your Smartphone Addiction

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    by

    Brio Group

    I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I was reminded of this TED…

  • BACK TO THE FUTURE, TODAY

    BACK TO THE FUTURE, TODAY

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    by

    Brio Group

    When did Marty and Doc arrive in the future? Today, October 21, 2015. So how accurate was the future described in the classic 1989 Back to the Future II? Wearables Wearable tech is plentiful in the movie, and true to the movie’s prediction, we now have wearable devices such Google Glass and Apple’s Watch, among…

  • The above the fold myth

    The above the fold myth

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    by

    Brio Group

    We are familiar with above the fold in newspapers, where the most important news story is located in the upper half of the page. Not so long ago, the same rule applied to web development, where website designers attempted to cram all key information and calls to action in an upper part of  a screen…

  • The Ideal Length of the Internet

    The Ideal Length of the Internet

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    by

    Brio Group

    Have you ever wondered how long your blog should be? Just because you have 140 characters in Twitter, should you use them all? Yes and no are the answers you’re looking for (respectively), and Buffer Social have put together this great infographic for understanding the optimum character and word count required for the most effective…

  • Meerkat vs Periscope

    Meerkat vs Periscope

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    by

    Brio Group

    How do you communicate with your audience? If broadcasting a live video sounds like something for you, then it might be time to try Meerkat or Periscope. These two apps work on iOS devices through your Twitter account and stream a live broadcast of events, news or whatever tickles your audience’s fancy. Live streaming gives…

  • The New Word(Press) On The Street

    The New Word(Press) On The Street

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    by

    Brio Group

    We love WordPress. It’s such a simple CMS with all the tools necessary to make your website shine. The fact that it is so easy to use from a developer, creative and user perspective has made it the leading web software that it is today. Naturally we were pretty chuffed when we heard that WordPress…

  • The RAV4 Outdoor Website

    The RAV4 Outdoor Website

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    by

    Tanya Heading

    To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally use their bike as a cursor and navigate their…

  • Putting the “FUN” back into theory

    Putting the “FUN” back into theory

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    by

    Belinda Vesey-Brown

    The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…

  • Your own private island hang-out with your mates

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    by

    Belinda Vesey-Brown