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  • The History of F-commerce

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    by

    Belinda Vesey-Brown

    F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut down by the social giant. Now, Facebook stores and advertising…

  • The Inside Experience – world’s first social film

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    Belinda Vesey-Brown

    The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited! The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside…

  • The Ultimate Pleasure Hunt

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    Belinda Vesey-Brown

      While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the…

  • Handy apps to complete your “Rest of the Year” resolutions

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    Belinda Vesey-Brown

      Who made a New Year’s resolutions list on the 1st January 2011 and totally forgot about most of them by the 4th January 2011? Well it’s not too late to put those great intentions back into practice. As Rodney Chester states in his Radar story in today’s Courier Mail, “Today is the 186th day…

  • London iTunes festival worldwide

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    Belinda Vesey-Brown

    The iTunes Festival 2011 festival kicked off in London yesterday (July 1st). This is an incredible live music festival running for 31 nights and includes spectacular live performances by 62 artists, all at one venue, the Roundhouse in London. The line up includes some great artists including Coldplay, Foo Fighters, Adele Linkin Park, Paul Simon…

  • Incubus livestream promotes new album

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    Belinda Vesey-Brown

    Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released. It’s called “Incubus HQ Live” and runs until July 6. The band will spend time…

  • Winners announced at Cannes Lions Festival

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    Belinda Vesey-Brown

    We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative…

  • MacBook is home safe thanks to social media

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    Belinda Vesey-Brown

    You’ve probably heard about the guy who had his MacBook stolen and used the Hidden application to take photos of his robber. Well his MacBook is home safe now and I thought we could all learn something about the power of social media from this story. In a nutshell, here’s the timeline: March 21 –…

  • How to make a splash in social media

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    Belinda Vesey-Brown

    Making headway in social media can be quite difficult without the right training, direction and information. Let’s face it, there is nothing worse than being given bad information that you pay some ridiculous sum of money for. Well… as Alexis explains below, sometimes letting people run their course, you end up with something great that…