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  • The 10 Best David Ogilvy Quotes According to Brio

    The 10 Best David Ogilvy Quotes According to Brio

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    by

    Brio Group

    David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he is the inspiration for Don…

  • Fix Your Website’s Copy (Seriously. Do it Now.)

    Fix Your Website’s Copy (Seriously. Do it Now.)

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    by

    Brio Group

    As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…

  • You need a Copywriter

    You need a Copywriter

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    by

    Brio Group

    Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…

  • The New Word(Press) On The Street

    The New Word(Press) On The Street

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    by

    Brio Group

    We love WordPress. It’s such a simple CMS with all the tools necessary to make your website shine. The fact that it is so easy to use from a developer, creative and user perspective has made it the leading web software that it is today. Naturally we were pretty chuffed when we heard that WordPress…

  • Writing on the iPad

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    by

    Belinda Vesey-Brown

    So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad. Apps for download:…

  • Amazing Local Talent at the Brisbane Writers Festival

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    by

    Belinda Vesey-Brown

    Image: Betty Churcher’s Notebooks It’s Brisbane Writers Festival time again and Brisbane is in for a real treat when local born and one of Australia’s best loved art critics, Betty Churcher showcases her most beloved works, including masterpieces by Rembrandt, Goya, Velzquez, Courbet and Cezanne, with her own amazing illustrations in her latest book, Notebooks,…

  • Now here’s how to be creative applying for a job!

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    by

    Belinda Vesey-Brown

    In France, Victor Petit in his pursuit of finding an internship at a communication agency took inspiration from an iPhone app that mimics mouth movements to the lyrics of a song by electronic duo CASSIUS. The idea being that you put the phone screen over your mouth so it looks like you are singing!!! Not…

  • Choose your words carefully – they could change your world

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    by

    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

  • Generating creativity

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    by

    Belinda Vesey-Brown

    I woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns – but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock and regardless of the subject I started on; I…