YouTube
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Digital media budget? Let’s include YouTube marketing!
If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest. YouTube announced that users from across the…
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Why social networking for business cannot be overlooked
Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…
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Kung Fu Panda 2 and Jack Black – YouTube Epicness!
In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his “Skadoosh” reading. Black goes through a few takes looking for the…
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Can’t remember last night? The Lynx Stream mobile app lets you record it!
Let’s admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits … even the ugly bits! Lynx has just launched The Lynx Stream, a mobile phone app that records…
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Social media at the forefront of news coverage
Proof we don’t do things in halves, the universe threw two of the century’s largest moments into three days – a royal wedding and the takedown of the world’s most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social media was at the forefront of alerting the world. The…
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The Royal Wedding – a social media affair?
It was reported yesterday that tweets will be banned during Prince William and Kate Middleton’s Royal Wedding ceremony today. That’s right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal with the pair. The fears were reportedly about the possibilities…
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Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
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T-Mobile’s wedding dance
The world is a buzz with excitement regarding the upcoming royal wedding of Prince William to the beautiful Kate Middleton. While fashionistas across the globe are speculating what she’ll wear, others are wondering what their vows will be. Meanwhile, the clever folks at T-Mobile have come up with a redo of the famous 2009 viral…
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Scoda and Toyota’s cars of glass
After seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand’s cars. But no they’re made by rival companies Scoda and Toyota and launched around the same time…