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  • Sharing is caring: how social media can transform your business

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    by

    Belinda Vesey-Brown

    A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.

  • The slow movement in advertising: Enjoy the Ride

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    Belinda Vesey-Brown

    I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car……

  • IKEA’s gone to the dogs!

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    Belinda Vesey-Brown

    But only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it’s probably just easier for you to watch the below video to…

  • Do you know your target market?

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    Belinda Vesey-Brown

    The Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it’s spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert is just shy of 500,000 hits on youtube…

  • Having a slow week?

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    Belinda Vesey-Brown

    Sometimes the working week seems to take forever and I can’t decide if it’s a good thing or not. This week has been one of those weeks for me. Funnily enough, I came across a video during lunch that reminded me that taking a bit of time out to appreciate the little things around us…

  • Eat your way to the music

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    Belinda Vesey-Brown

    Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…

  • Ben & Jerry’s social media catapult into the Australian market

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    Belinda Vesey-Brown

    Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign. If…

  • NAB’s social media win: the clever Valentine’s Day tweet

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    Belinda Vesey-Brown

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…