Last night’s Gruen Nation (the only good thing about the federal election if you ask me!) reminded us of the excellent political advertising that came from Argentine Lopez Murphy a few years ago. The ‘Truth (upside/down)’ ad is so striking and beautifully written, you can’t help your emotions being tugged – for the right reasons. A nice change from the sea of risk and blame ads that are competing on Australian airwaves in the lead up to Saturday’s election. Lopez’s ad is a great example of the importance of bringing emotion onto the advertising table. For more, read Brio Group’s Belinda Vesey-Brown’s blog article Emotive words are important for effective communication.
Yours in ‘truth’,
Julia
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