Advertising
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You need a Copywriter
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Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…
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The RAV4 Outdoor Website
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To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally use their bike as a cursor and navigate their…
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You’ve been seen
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The images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex. A current trend in Lebanon is that young people want to be seen, so to speak, when they go out. They want to be noticed, they…