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  • Fiat 500 at Paris Motor Show

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    Belinda Vesey-Brown

    Remember how I posted a blog about the success of the campaign Fiat ran for the 500,000th Fiat 500 driving people to Facebook? In case you don’t, owners from around the world were encouraged to upload a photo of themselves and a story so the 500,000th Fiat 500 could be wrapped in Fiat owners’ faces.…

  • Brio Group win Ben & Jerry’s Free Scoop Friday!

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    Belinda Vesey-Brown

    There’s nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety – Ben & Jerry’s! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group‘s door with 50 tubs of the delicious stuff in tow. So despite…

  • And the polished turd award goes to…

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    Belinda Vesey-Brown

    The last episode of this series’ Gruen Transfer announced the official winner of the Polished Turd award last night. The winner had to produce the disgraceful ad that was voted by the panel as the Worst Ad Ever. According to the experts West End Beer deserved the Turd for its terrible acting and painfully half-arsed…

  • Creative Airline Concept

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    Belinda Vesey-Brown

    Kulula is a low-cost South-African airline that doesn’t take itself too seriously. Check out their new livery! WHAT A PITY KULULA DOESN’T FLY INTERNATIONALLY – WE SHOULD SUPPORT THEM IF ONLY FOR THEIR HUMOUR – SO TYPICALLY SOUTH AFRICAN. Kulula is an Airline with head office situated in Johannesburg. Kulula airline attendants make an effort…

  • The Gruen Transfer to take on the US market

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    Belinda Vesey-Brown

    At the Brio Group office, we all love a bit of Gruen banter. Thursday mornings are often spent chatting over the previous night’s The Pitch ads, or laughing over the witty banter thrown between Todd Sampson and Russell Howcroft. And in news just in, ABC’s The Gruen Transfer is set to take on the world!…

  • I Love Jozi – Advertising Campaign

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/pNEByJZbONY[/briotube] If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda

  • No budget? Ask Richard!

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    Belinda Vesey-Brown

    One of the biggest challenges designers face is coming up with effective campaigns on only a small budget. While reading up on the 2010 Australian Effie Awards in this months edition of B&T magazine, one of the winners stood out as a great example of how creative thinking can tackle this issue. Sydney independent radio…

  • We have a moral responsibility

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    Belinda Vesey-Brown

    When it comes to design and marketing we can package up and sell just about anything to anyone when you do it right. You know the age old saying a good salesman can sell ice to the eskimos!  Well that is true in some sense because it is our job to position a product or…

  • Advertising From The Past

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    Belinda Vesey-Brown

    A Coca-Cola advertisement form the 1890s. As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances…