Art Direction
-
You need a Copywriter
—
by
Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less, copywriting is an essential part of every marketing strategy.…
-
A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011
—
by
As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch…