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Augmented Reality

  • Augmented Reality Business Cards

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    by

    Belinda Vesey-Brown

    This blog is continued from my previous blog on creative business cards, that think outside the box. Over the last week I’ve been taken into the world of augmented reality and how this amazing technology is changing the way business can connect with their clients/customers. I’ve seen all kinds of amazing ideas, such as a…

  • Augmented reality in retail

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    by

    Belinda Vesey-Brown

    The media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled with augmented reality to create a virtual fitting room…

  • Augmented Reality is now behind some great new apps

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    by

    Belinda Vesey-Brown

    It doesn’t take a genius to notice that more and more people own a smartphone. As a society we love the convenience that they offer, the entertainment value they bring us and arguably, the connection they provide to our social networks, whether that may be in the form of a phone call or text message,…