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  • Limited edition Diet Coke rebrand

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    by

    Belinda Vesey-Brown

    Diet Coke, currently the N0. 3 soft drink in the world (according to The Coca-Cola Company) have introduced a limited-edition design to celebrate Coca-Cola’s 125th anniversary. The design was created by Turner Duckworth, who have produced some simple and clever designs for many of Coca-Cola’s products over the last few years (see below). What I…

  • Is your brand a fractal?

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    by

    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • Brand Obama

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    by

    Belinda Vesey-Brown

    When reflecting on the presidential campaign of Barack Obama, it seems that he owes a substantial part of his success, not only to his message and promise of change, but also to something more understated. It was not simply the message, the man and the speeches that convinced democratic voters, but the way these elements…