brand advocates
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…
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Redesigning a brand
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Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…