brand and design
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Redesigning a brand
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Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…
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Brand and Design for Business Success – how to ask the right questions
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As design and brand specialists, the team at Brio Group are accustomed to fielding loads of questions from our clients about their design and communication needs. To help you know the right questions to ask we’ve enlisted managing director Belinda Vesey-Brown to help. Q. When designing for a business’s marketing collateral, what constitutes good design?…