brand creation
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Behind the brand: SpareTicket.com.au
Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through…
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Building a brand: SpareTicket.com.au – a case study
Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand…