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brand loyalty

  • Healthy-Hungry Jack’s?!

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    by

    Belinda Vesey-Brown

    In a move to gain some brand loyalty with today’s health conscious consumers, Hungry Jacks has released an exciting alternative to fries in your value meal…. vegetable sticks.  Yummy, tasty, vegetable sticks. Whilst it’s a great substitute to the 400 kilojoules usually consumed in a medium fries – it unfortunately doesn’t counteract the 4000 (!)…

  • The beauty of Brand Loyalty

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    by

    Belinda Vesey-Brown

    Happy committed customers with repeat business should be everyone’s goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing customers have been reassured. You can strengthen brand loyalty…