Branding
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ABC2 launches new ident.
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ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add…
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Project Possibility
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If you are not already aware, we here at Brio are proud supports of Hear and Say. It is an honour for all of us here to be sponsors of Rhylee, who last year through the help of our donation, was given the gift of a cochlear implant. This of course was all made…
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Thinking outside the box
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As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing…
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A universal logo for Human Rights – the winner unveiled
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From over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere – for the purpose of promoting and protecting Human Rights. As citizens around the world protest and make sacrifices for the ideals, they…
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The Greatest Brandversations
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Here’s an interesting project about brands by Romania-based Stefan Asafti. “There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the…
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Brand evolution
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When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the…
