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Branding

  • A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

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    Belinda Vesey-Brown

    As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch…

  • Is your brand a fractal?

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    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • NAB’s social media win: the clever Valentine’s Day tweet

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    Belinda Vesey-Brown

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…

  • Designing magic: Disney continues to capture the imagination

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    Belinda Vesey-Brown

    At Brio Group we pride ourselves on innovative, exciting, memorable and magic design solutions for our clients. As we continue to push boundaries for your brands and create truly engaging experiences for your clients with our unique brand of Brio magic, the Australian Centre for the Moving Image (ACMI) in Melbourne is celebrating Disney’s timeless…

  • Relaunch announced for least trusted brand Myspace

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    Belinda Vesey-Brown

    Myspace was announced as one of 2010’s least trusted brands, according to the survey results compiled by Brand Asset Consulting. While Google, Nokia and Microsoft topped the list of most trusted, Australians rated social media pioneer, Myspace, as one of the brands they have the least confidence in. Myspace has made a move to combat…

  • Brio Group win Ben & Jerry’s Free Scoop Friday!

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    Belinda Vesey-Brown

    There’s nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety – Ben & Jerry’s! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group‘s door with 50 tubs of the delicious stuff in tow. So despite…

  • New slogan launched today “Queensland, Where Australia Shines”

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/HWaMt3CLRt8[/briotube] Queensland’s new slogan was launched today by the state’s Premier Anna Bligh. Gone are the days of “Where Else But Queensland” … now we will be referring to “Queensland, Where Australia Shines”. The new brand, which reportedly was 12 months in the making, has been described by Ms Bligh as capturing “the essence of Queensland…

  • Creative Airline Concept

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    Belinda Vesey-Brown

    Kulula is a low-cost South-African airline that doesn’t take itself too seriously. Check out their new livery! WHAT A PITY KULULA DOESN’T FLY INTERNATIONALLY – WE SHOULD SUPPORT THEM IF ONLY FOR THEIR HUMOUR – SO TYPICALLY SOUTH AFRICAN. Kulula is an Airline with head office situated in Johannesburg. Kulula airline attendants make an effort…

  • Longevity of a Catchphrase

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    Belinda Vesey-Brown

    Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable catchphrases from television advertising that I can think of…