Branding
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Queensland Fertility Group – The Caregiver
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RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated…
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Social media revolution.
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Social media is taking over! Check out this clip – “Social Media Revolution”. Yours in design, Jorja-saurus.
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Tricky Toblerone!
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It turns out that Toblerone bars are clever as well as yummy! I don’t know if it’s just me, but I have never noticed the hidden message in the logo. I have always presumed that the symbol quite simply represented Matterhorn mountain in the Swiss Alps, but recently, as I chomped away, I happened…
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Brand Obama
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When reflecting on the presidential campaign of Barack Obama, it seems that he owes a substantial part of his success, not only to his message and promise of change, but also to something more understated. It was not simply the message, the man and the speeches that convinced democratic voters, but the way these elements…
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Buffett says brand is the business
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Warren Buffett, the world’s most successful investor, now says that brand is the most important factor in deciding where to invest. The Financial Times on 11 October reports on a recent talk to investors in Germany, where Buffett asked what might be the criteria for deciding whether to buy a company. ‘Traditionally, the first criterion Is a strong…