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business brand identity

  • Is your brand a fractal?

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    by

    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • Graphic design work experience – a real account at the Brio offices

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    by

    Brio Group

    I just just finished my first semester of uni where I study Applied Design and was about to embark on four months of summer break. After immersed in a full time schedule of schooling since July, coming to an abrupt halt was a little daunting because I had this restless thought that I may slowly…