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  • Coke uses technology to create this powerful campaign

    Coke uses technology to create this powerful campaign

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    by

    Belinda Vesey-Brown

    I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a…

  • Coca-Cola: Happiness Machine for Couples

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    Tanya Heading

    For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Just another way to use communication in advertising. Reference: C-Section. Yours in happiness,…

  • Limited edition Diet Coke rebrand

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    by

    Belinda Vesey-Brown

    Diet Coke, currently the N0. 3 soft drink in the world (according to The Coca-Cola Company) have introduced a limited-edition design to celebrate Coca-Cola’s 125th anniversary. The design was created by Turner Duckworth, who have produced some simple and clever designs for many of Coca-Cola’s products over the last few years (see below). What I…

  • Coca-Cola 125th Anniversary iPad app

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    by

    Belinda Vesey-Brown

    To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has…

  • Coca-Cola lights up its 125th Anniversary in 3D

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    by

    Belinda Vesey-Brown

    3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola’s 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand’s greatest campaigns. It stands out like a sore thumb in a sea of darkness!…