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creative thinking

  • Take the stairs!

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    by

    Belinda Vesey-Brown

    On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it. The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would…

  • Hey Big Nose!

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    by

    Belinda Vesey-Brown

    A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if…

  • Choose your words carefully – they could change your world

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    by

    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

  • Generating creativity

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    by

    Belinda Vesey-Brown

    I woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns – but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock and regardless of the subject I started on; I…

  • A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

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    by

    Belinda Vesey-Brown

    As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They’re often the same drab looking old ads: a model – or in some cases, a celebrity – perfectly manicured within an inch…

  • Eat your way to the music

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    Belinda Vesey-Brown

    Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…

  • Designing our environments

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    Belinda Vesey-Brown

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…

  • Where good ideas come from

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    by

    Tanya Heading

    This TED talk by Steven Johnson into the generation of ideas is sure to get you spending some extra time at your local coffee shop or dawdling a few minutes longer at the water cooler. Johnson provides a wonderful insight into the benefits of team work and the open discussion of ideas. He dispels the…

  • No budget? Ask Richard!

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    by

    Belinda Vesey-Brown

    One of the biggest challenges designers face is coming up with effective campaigns on only a small budget. While reading up on the 2010 Australian Effie Awards in this months edition of B&T magazine, one of the winners stood out as a great example of how creative thinking can tackle this issue. Sydney independent radio…