digital marketing
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Benefits of social network integration for websites
Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a “like” button or a “share” button is easy and instant, allowing the user to share website content to their friends via social networking sites.…
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YouTube for business
Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help…
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Advertising on social networking sites
It seems that brands are popping up everywhere in paid social media advertising spots lately … brands that I’d consider either buying from, or at least aligning myself with (by ‘liking’ their Facebook page for example). I’m interested in yoga, travel and cult TV shows like Mad Men and Dexter – and like magic, local…
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The digital revolution: how technology has changed the way we communicate
The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution…