Employer Branding
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Employer Branding – how Virgin added ‘Virginess’ to Virgin Active
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I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…
