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Social media in emergencies
Social Media is, by far, one of the most powerful tools on the web. It’s a fast paced way of getting news out to friends, family and the world. In recent times, we have seen the world victim to a number of natural disasters and other emergencies which have been instantly relayed globally via social…
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Facial recognition switched on by Facebook
If you’ve noticed yourself being Facebook tagged in more photos by your friends in the last 48 hours, it’s due to facial recognition options being rolled out across Australian Facebook accounts in the last 48 hours. The settings that have changed affect all users and their privacy options, meaning that it is up to Facebook…
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Report: How Australian consumers and businesses use social media
Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…
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Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…
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Why social networking for business cannot be overlooked
Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…
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Can you really trust your Google search or Facebook feed?
When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…
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Can’t remember last night? The Lynx Stream mobile app lets you record it!
Let’s admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits … even the ugly bits! Lynx has just launched The Lynx Stream, a mobile phone app that records…
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Social media at the forefront of news coverage
Proof we don’t do things in halves, the universe threw two of the century’s largest moments into three days – a royal wedding and the takedown of the world’s most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social media was at the forefront of alerting the world. The…
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The Royal Wedding – a social media affair?
It was reported yesterday that tweets will be banned during Prince William and Kate Middleton’s Royal Wedding ceremony today. That’s right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal with the pair. The fears were reportedly about the possibilities…
