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PR Disaster of the Year Winner: Vodafone!
Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone…
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When fashion & technology collide: Burberry’s Beijing Show
I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…
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Sharing is caring: how social media can transform your business
A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.
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Levi’s in App Mall World Promotion
Levi’s have come up with an exciting new campaign launched this week in conjunction with Facebook game Mall World. Mall World is an online Facebook game which allows you to be the boss and run your own fashion boutique. The game was developed by a company named 50 cubes and they have said that as…
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Benefits of social network integration for websites
Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a “like” button or a “share” button is easy and instant, allowing the user to share website content to their friends via social networking sites.…
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Old Spice returns with the new Scent Vacation Campaign
On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for…
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Equal out the St Paddy’s Day Boozefest with ReelFit!
Fee diddly dee potatoes! It’s March 17 and St Paddy’s Day and I’m excited! The one day of the year where we celebrate all things Irish – drinking, drinking and well… drinking! But this St Paddy’s Day you can enjoy a night of drinking AND dancing (which might help equal out the drinking) at the…
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Girls, spend the night at IKEA!
IKEA is a furniture and design marvel. Everything in IKEA screams to me: “Buy me! I am amazing! I am cheap! I look great! You need me!”. I love IKEA like I love chocolate. It’s an addiction. And I know I am not alone when it comes to IKEA love. So, if you’re an IKEA…
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Facebook could compete with mobile operators new report reveals
Facebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to a new report by consultants, Ovum. In Mobile Social Networking: change driver & key players, Ovum states that Facebook is much more than a social network – this is just a starting…
