Ford
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Brand evolution
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When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the…
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Racing car design liveries
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OK, so I have written about racing helmet designs, but now, I would like to do a post about racing car designs this time. I will specifically be talking about the V8 Supercar Championship car liveries for 2011. A great livery this year, is the Jack Daniels Racing cars. They have not really changed their…
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The Genius of Design
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The ABC is showing a series called the Genius of Design starting this week on Tuesday evening. It should be compulsory viewing for anyone with an interest in the way design influences our lives. We live in a designed world, created by a diverse group of specialists that we call designers. This series tells the…