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gamification

  • Gamification in the future?

    Gamification in the future?

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    by

    Belinda Vesey-Brown

    I recently did a 10 week Gamification course and right at the end of the course we discussed this video that shows an interesting and a little scary insight into how Games could be integrated into our lives in the future. We already have easy access to considerable amounts of information on people that if…

  • Unlock the 007 in you. You have 70 seconds!

    Unlock the 007 in you. You have 70 seconds!

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    by

    Belinda Vesey-Brown

    http://www.youtube.com/watch?feature=player_embedded&v=RDiZOnzajNU A handful of people got a chance to live out their James Bond fantasies thanks to a joint ad campaign from Coke Zero and the upcoming Bond flick, “Skyfall.” The stunt is pretty brilliant. Unsuspecting travelers at Antwerp Central station in Belgium, thirsty for some Coke, step up to a vending machine and are prompted with…

  • Gamification: How Games are Transforming Marketing

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    by

    Belinda Vesey-Brown

    Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games.  Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional…