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generation y

  • Closing the gap between the bosses and the employees.

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    by

    Belinda Vesey-Brown

    Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees.  Here are her findings: There are 4.5 million of us…

  • Online video is the popular advertising choice in 2011

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    by

    Belinda Vesey-Brown

    Online video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for advertising. In Australian it seems there is a larger market…