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  • Google creates playable logo

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    by

    Belinda Vesey-Brown

    You will all, I’m sure, be familiar with the Google doodle and how Google is now famous for updating it’s logo on the search page to celebrate famous people and historical events on the day that they occur. Today, I noticed that Google have one of the most amazing doodles they have produced so far,…

  • Slash your advertising spend with Facebook ads and DSPs

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    by

    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • Can you really trust your Google search or Facebook feed?

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    by

    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…

  • Accidentally legendary

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    by

    Tanya Heading

    A good friend of mine brought a very interesting site called 9-eyes.com to my attention recently. This site shows a collection of fantastic images that were caught by Google maps with Street View. I’ve shown you a few of my favourites here, but there are plenty more. It just goes to show some of the…

  • Is your brand a fractal?

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    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • 10 Gadgets that Changed the World in 2010

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    Belinda Vesey-Brown

    Technology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better. 1. The Apple iPad Announced in January, only to be mocked about its name, the Apple iPad has silenced its doubters. More than seven…

  • Google’s new $1.9bn home in New York

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    Belinda Vesey-Brown

    With over 2000 employees, Google has decided to upgrade its office to one of the largest, most historic buildings in New York. The former Port Authority building has a helipad on the roof, and elevators that are big enough to fit 18-wheel semi-trucks. The building was specifically chosen by Google, because it sits almost directly…

  • Aussie James West tracks down the Trans in time for Thanksgiving

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    by

    Belinda Vesey-Brown

    Each year there must be millions of emails about Thanksgiving preparations hitting American inboxes from loved ones. Nothing unusual there. It’s a big holiday and no doubt takes loads of organising. Florida’s Tran family send dozens of preparation emails each year; but unbeknown to them the James West (one of their relative’s partners) they’ve been…

  • Android’s share of market jumps 600%

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    by

    Belinda Vesey-Brown

    In the third quarter of last year, Android accounted for 3.5% of the market, now, they are at 25.5%! Can you believe it? This puts them ahead of Apple, Microsoft and the makers of Blackberry, with the main takeover prominent in North America. In the third quarter of 2010 more than 20 million handsets running…