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GPS

  • Tracing the iPhone’s problem

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    by

    Belinda Vesey-Brown

    Ever wondered what a map of EXACTLY where you have been over the last month looked like? Got an iPhone? Well, here’s something you probably didn’t (but should) know! It may come as a bit of a shock, but you might like to know that your iPhone is actually capable of doing this. The technology…

  • A tracking device in your undies? Or are you just happy to see me?

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    by

    Belinda Vesey-Brown

    The Brazilians have taken tracking devices to deep and dark places! Unilever’s new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at home within “a few hours or days” to let…