identity
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Is your brand a fractal?
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Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…
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Penguin Classics
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I have long been a fan of the Penguin Classics range. The beautiful orange and black that look so neat and professional on your bookcase. Not to mention that they are must reads from all periods in time. Well, recently while browsing in a bookstore I saw that the Penguin Classic collection has been given…
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Brand Obama
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When reflecting on the presidential campaign of Barack Obama, it seems that he owes a substantial part of his success, not only to his message and promise of change, but also to something more understated. It was not simply the message, the man and the speeches that convinced democratic voters, but the way these elements…