innovation
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One card to rule them all
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About a year ago we got very excited about Coin, a single digital card that could replace debit, credit and gift cards. Every male Brio team member got all wide eyed and fidgety about the potential for only having one secure card in their wallet. Here’s a video about it so you too can get…
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Is your brand a fractal?
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Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…
