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intellectual property

  • Strategic Branding – Protecting your IP

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    by

    Belinda Vesey-Brown

      The most valuable assets in a business are often the intangibles surrounding reputation, brand and other intellectual property. Often these assets are the point of differentiation between competitors. When we are asked to create a brand for our clients we always advise that the mark/s we create are professionally checked for availability to be…

  • Where good ideas come from

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    by

    Tanya Heading

    This TED talk by Steven Johnson into the generation of ideas is sure to get you spending some extra time at your local coffee shop or dawdling a few minutes longer at the water cooler. Johnson provides a wonderful insight into the benefits of team work and the open discussion of ideas. He dispels the…