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  • Pepsi Max Bus Shelter

    Pepsi Max Bus Shelter

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    by

    Tanya Heading

    Pepsi Max surprised London commuters with an unbelievable experience at the New Oxford Street bus stop. From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter  is a little bit of branded fun. Enjoy watching their reactions… http://www.youtube.com/watch?v=Go9rf9GmYpM

  • Anti-what?

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    Belinda Vesey-Brown

      Over the last few weeks, you may have seen a poster, scored a lollipop and stickers, or had your photo taken for a promotion about “Antipodium”… So what is it? Antipodium is an international fashion label that is part of the new ‘Sportsgirls Like’ designer collaboration. Geoffrey J. Finch is the designer behind the…

  • London iTunes festival worldwide

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    Belinda Vesey-Brown

    The iTunes Festival 2011 festival kicked off in London yesterday (July 1st). This is an incredible live music festival running for 31 nights and includes spectacular live performances by 62 artists, all at one venue, the Roundhouse in London. The line up includes some great artists including Coldplay, Foo Fighters, Adele Linkin Park, Paul Simon…

  • Design considerations

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    Belinda Vesey-Brown

    I chose this TED Talk to share with the Brio Group team this morning as I liked how Thomas Heatherwick’s London Architect firm considered their designs in a holistic approach. Not only did they consider the impact their designs have on the existing natural and built environment, but they also considered how it affects the…

  • London commuters meet Lynx’s augmented reality fallen angels

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    Belinda Vesey-Brown

    Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers. This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen…

  • The Gift of Genius

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    Belinda Vesey-Brown

    Last week saw the passing of a woman both humble and great, Dame Joan Sutherland. Sixty years ago Joan Sutherland won a competition that allowed her to sail away to London and learn to forge her gift into an art form that has given us back bel canto singing, something that had all but disappeared…

  • Grand Designs – another look

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    Belinda Vesey-Brown

    Our old mate Kevin McLoud is back revisiting his old mates from the successful TV series, Grand Designs, to see how they are getting on after living in their dream homes for a few years. I caught the episode that revisited the couple of architects who decided to build next to the railway line in…