marketing
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Healthcare Marketing – Health Navigator
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Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read the case study and see the final artwork here Objectives The…
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Medical Practice Marketing – testing the idea of Minor Trauma Centres
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Let us share with you a campaign we ran to test a Local Government idea that we called Minor Trauma Centres. The images in this post are how we presented the ideas to our client and the thinking behind those ideas. We wanted to share with you the thinking and planning that went in behind…
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A Winning Health Care Marketing Strategy
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We worked with a client recently who specialises in developing technology that is driven by AI (artificial intelligence). What we learnt first hand is that for AI to work, there needs to be lots and lots of data in order to work effectively. When there is, we as marketers will have the chance to better…
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Neuro-marketing – How we define what you are really selling
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We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us to define the soul of your brand and express…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…