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  • The RAV4 Outdoor Website

    The RAV4 Outdoor Website

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    by

    Tanya Heading

    To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally use their bike as a cursor and navigate their…

  • Behind the brand: SpareTicket.com.au

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    by

    Belinda Vesey-Brown

    Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through…

  • Choose your words carefully – they could change your world

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    by

    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

  • Generating creativity

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    by

    Belinda Vesey-Brown

    I woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns – but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock and regardless of the subject I started on; I…

  • Building a brand: SpareTicket.com.au – a case study

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    by

    Belinda Vesey-Brown

    Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand…

  • Designing our environments

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    Belinda Vesey-Brown

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…

  • 7 sites every designer and developer must bookmark

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    by

    Belinda Vesey-Brown

    Designers and Developers across the world need to keep up with the latest technology and trends or get left behind. It’s just how the industry works. The great thing about both of these professions is that everything we could possibly want to know is readily available, right now, for free. I won’t hold any more…

  • Form over function in car design

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    by

    Belinda Vesey-Brown

    Vogue came up with Victoria Beckham for the launch, she who was once spiced up, and is now cashed up, and with her own fashion label, to identify the new car as desirable to the target market.