marketing

  • Where good ideas come from

    This TED talk by Steven Johnson into the generation of ideas is sure to get you spending some extra time at your local coffee shop or dawdling a few minutes longer at the water cooler. Johnson provides a wonderful insight into the benefits of team work and the open discussion of ideas. He dispels the…

  • ‘Twitter’ has movie potential

    Poor Twitter. That little bird has always been the second idea, the afterthought. Just as facebook was the first to pioneer social networking, it’s also been the first to be made into a movie. But don’t worry Twitter fans! I know you’ve been wondering how great the Twitter movie could be… so here’s a sneak…

  • Brio Group win Ben & Jerry’s Free Scoop Friday!

    There’s nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety – Ben & Jerry’s! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group‘s door with 50 tubs of the delicious stuff in tow. So despite…

  • Facebook apps to supercharge your Facebook Page [video]

    [briotube]http://www.youtube.com/v/nRfAmOAVPFk[/briotube] Have you ever wondered what Facebook apps can truly supercharge your Facebook Business Page? Do you regularly host promotions, competitions, or draws? Or maybe you’d like to discover how you can integrate live chat and a live video stream to your page? Take a look at this video from Social Media Examiner TV –…

  • New Twitter experience announced today!

    [briotube]http://www.youtube.com/v/rIpD7hfffQo[/briotube] Big news just in – the Twitter experience is about to change! I’ve just previewed how our Brio Group Twitter account will look under the new Twitter interface, and I cannot wait to explore the entire suite of possibilities when it comes in to full swing in the coming weeks. Twiter promises the new…

  • Promo Party

    Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can replace the ingredients to suit your preferred brand. Step…

  • iSnack 2.0

    The result of the Vegemite ‘name me’ competition is out and it is officially and unanimously hated by its Australian customers. Out of the 35,074 suggestions made, apparently ‘iSnack 2.0’ was the best. Dean Robbins, the graphic and web designer who came up with the name, says he was inspired by his love of technology and vegemite.…