Old Spice

Smell the Power with Old Spice

December 11, 2012

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by

Belinda Vesey-Brown

Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!” This is where two…
Old Spice returns with the new Scent Vacation Campaign

March 23, 2011

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by

Belinda Vesey-Brown

On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for…