packaging

  • Keeping it Simple

    While browsing the web last week I cam across this simple, yet effective design for one of the UK’s largest food retailers Morrisons. It’s proof that sometimes less is more, and is super eye-catching. These awesome packaging examples are for the retails entry level ‘value’ range and is part of their strategic overhaul of their…

  • A lesson in ARIA design history

    My favourite thing about new music is checking out the cover art. My all time favourite CD cover art would have to be for Regurgitator’s ‘Unit’ (although I could be a little biased as they are my all time favourite band). ‘Unit’ scored itself an ARIA for its shockingly simplistic CD cover art (by design…

  • Tricky Toblerone!

      It turns out that Toblerone bars are clever as well as yummy! I don’t know if it’s just me, but I have never noticed the hidden message in the logo. I have always presumed that the symbol quite simply represented Matterhorn mountain in the Swiss Alps, but recently, as I chomped away, I happened…