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  • Fix Your Website’s Copy (Seriously. Do it Now.)

    Fix Your Website’s Copy (Seriously. Do it Now.)

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    by

    Brio Group

    As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…

  • Gruen Planet’s first episode airs tonight

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    by

    Belinda Vesey-Brown

      The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week…

  • ‘Anti-endorsement’ – the clever, new marketing tactic

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    by

    Belinda Vesey-Brown

      It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the celebrity is a great ambassador…

  • Sharing is caring: how social media can transform your business

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    by

    Belinda Vesey-Brown

    A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.

  • Designing our environments

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    by

    Belinda Vesey-Brown

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…

  • NAB’s social media win: the clever Valentine’s Day tweet

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    by

    Belinda Vesey-Brown

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…

  • Biggest PR disasters of 2010

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    Belinda Vesey-Brown

    As 2010 draws to a close I thought it might be time to remember those who’ve made our time at the hairdressers reading trashy mags just that little bit more exciting. So I started to do a little searching and came across this article on Mumbrella about the top 10 PR disasters of the year.…

  • 5 helpful press release writing tips

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    by

    Belinda Vesey-Brown

    A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format. 1. Write like a Journalist Your lead sentence should aim to get across your story angle, start answering the…

  • Oprah to host her Farewell Season show at Sydney Opera House

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    by

    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/yJrQIsqvoCM[/briotube] Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win…