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  • Slash your advertising spend with Facebook ads and DSPs

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    by

    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • Tracing the iPhone’s problem

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    by

    Belinda Vesey-Brown

    Ever wondered what a map of EXACTLY where you have been over the last month looked like? Got an iPhone? Well, here’s something you probably didn’t (but should) know! It may come as a bit of a shock, but you might like to know that your iPhone is actually capable of doing this. The technology…