Contact Us

promotion

  • Anti-what?

    —

    by

    Belinda Vesey-Brown

      Over the last few weeks, you may have seen a poster, scored a lollipop and stickers, or had your photo taken for a promotion about “Antipodium”… So what is it? Antipodium is an international fashion label that is part of the new ‘Sportsgirls Like’ designer collaboration. Geoffrey J. Finch is the designer behind the…

  • A tracking device in your undies? Or are you just happy to see me?

    —

    by

    Belinda Vesey-Brown

    The Brazilians have taken tracking devices to deep and dark places! Unilever’s new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at home within “a few hours or days” to let…

  • Promo Party

    —

    by

    Belinda Vesey-Brown

    Last weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can replace the ingredients to suit your preferred brand. Step…