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  • Take your advertising to your customers

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    by

    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=nJVoYsBym88   Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you. This is a compelling campaign that was run…

  • Mobile Phones in Japan

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    by

    Belinda Vesey-Brown

    During a recent trip to Japan I discovered how technologically advanced Japanese mobile phones are. Many Japanese phones can listen to the radio and watch TV, can be used as a debit or credit card and swiped through checkout lines or to buy everything from mascara to jet planes. They also can be swiped and…