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rebrand

  • Limited edition Diet Coke rebrand

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    by

    Belinda Vesey-Brown

    Diet Coke, currently the N0. 3 soft drink in the world (according to The Coca-Cola Company) have introduced a limited-edition design to celebrate Coca-Cola’s 125th anniversary. The design was created by Turner Duckworth, who have produced some simple and clever designs for many of Coca-Cola’s products over the last few years (see below). What I…

  • Redesigning a brand

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    by

    Belinda Vesey-Brown

    Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…

  • Relaunch announced for least trusted brand Myspace

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    by

    Belinda Vesey-Brown

    Myspace was announced as one of 2010’s least trusted brands, according to the survey results compiled by Brand Asset Consulting. While Google, Nokia and Microsoft topped the list of most trusted, Australians rated social media pioneer, Myspace, as one of the brands they have the least confidence in. Myspace has made a move to combat…