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rebranding

  • Limited edition Diet Coke rebrand

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    by

    Belinda Vesey-Brown

    Diet Coke, currently the N0. 3 soft drink in the world (according to The Coca-Cola Company) have introduced a limited-edition design to celebrate Coca-Cola’s 125th anniversary. The design was created by Turner Duckworth, who have produced some simple and clever designs for many of Coca-Cola’s products over the last few years (see below). What I…

  • Redesigning a brand

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    by

    Belinda Vesey-Brown

    Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…