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road safety campaign

  • The slow movement in advertising: Enjoy the Ride

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    by

    Belinda Vesey-Brown

    I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car……

  • Road safety campaign with a difference

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    by

    Belinda Vesey-Brown

    We’re all too familiar with the road toll and the impact that serious traffic accidents have on families across the country. We are constantly hearing messages from the police and government urging drivers to take care, slow down and rest when tired while driving. Along with this, we have become accustomed to the “scare tactics”…