social media
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…
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Gary Vaynerchuk @ Business Squared
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Always looking for opportunities to broaden our minds, we jumped at the chance to see Gary Vaynerchuk speak at the Business Squared event this week. The “serial entrepreneur” and four time NYT bestselling author honed in on social media, maximising our investments therein, and the way we’re consuming media today. Here are our major takeaways…