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social media

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…

  • The beauty of Brand Loyalty

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    Belinda Vesey-Brown

    Happy committed customers with repeat business should be everyone’s goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing customers have been reassured. You can strengthen brand loyalty…

  • Social media at the forefront of news coverage

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    Belinda Vesey-Brown

    Proof we don’t do things in halves, the universe threw two of the century’s largest moments into three days – a royal wedding and the takedown of the world’s most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social media was at the forefront of alerting the world. The…

  • The Royal Wedding – a social media affair?

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    Belinda Vesey-Brown

    It was reported yesterday that tweets will be banned during Prince William and Kate Middleton’s Royal Wedding ceremony today. That’s right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal with the pair. The fears were reportedly about the possibilities…

  • PR Disaster of the Year Winner: Vodafone!

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    Belinda Vesey-Brown

    Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone…

  • Sharing is caring: how social media can transform your business

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    Belinda Vesey-Brown

    A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.

  • Before I die…

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    Tanya Heading

    I’ve always driven past billboards/ads/posters and eagerly scanned their content for some form of inspiration to bring to my day. But it seems that beer advertisements with half-naked models, realestate billboards with cheesy agents and towering fast food burgers just aren’t cutting it for me. I can’t help but feel like big businesses have lost…

  • To goo, or not to goo? That’s Cadbury’s eternal question

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    Belinda Vesey-Brown

    Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…

  • NAB’s social media win: the clever Valentine’s Day tweet

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    Belinda Vesey-Brown

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…